Detailed Information
In 1997 HSBC Private Equity led the £145million (€232 million)
buyout of AM Paper
Group. This deal highlighted how HSBC Private Equity can work with
the owners of
a private business to realise wealth for its founders and provide
an appropriate
funding package to enable significant investment in plant and
machinery.
AM Paper was founded in 1983 by Alan Murphy, as CEO and principal
shareholder,
and Steve Sealey, when they purchased a second hand machine for
converting
parent reels in to toilet tissue. The company’s strategy was
originally to offer the
independent retailer and cash and carry trade value for money
toilet tissue as an
alternative to the premium priced branded product that dominated
the market at that
time.
A major breakthrough came in the early 1990’s when, following the
arrival of new
entrants in the retail market, the major UK supermarkets required
an economy own
label product. This new demand provided further opportunities for
AM Paper which
continued to invest and grow. Over the next few years AM Paper and
other own
label suppliers improved the quality of their offering to match
that of the branded
manufacturers.
During 1997 A M Paper had the opportunity to further enhance its
capabilities and
also its relationship with the large multiples by constructing a
new mill using Through
Air Dried (‘TAD’) technology, a state-of-the-art technology that
was unique in the UK
private label market. This would provide a step change in AM
Paper’s growth but
required substantial capital investment.
HSBC Private Equity’s relationship with Alan Murphy had developed
over time. A
deal was agreed whereby Murphy retained a significant minority
stake with HSBC
Private Equity and management holding a majority. We were
successful due to our
ability to structure a financial package to ensure the founder
retained a significant
interest and to incorporate appropriate financing for the capital
investment in the
new mill. Additionally, we were actively involved with management
in attracting new
expertise to fill skills gaps in the team.
During 1998 HSBC Private Equity invested further funds to enable AM
Paper to
acquire Penington Paper Products in a £20 million (€32 million)
deal. This bolt on
acquisition highlights HSBC Private Equity’s proactive approach and
willingness to
invest further funds into its investments for acquisitions. In
September 1999 A M
Paper was sold to SCA for £192 million (€307 million) as part of
SCA’s strategic
growth plan for Europe. This provided the shareholders with
excellent returns in a
period of only 20 months.